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Quild #53: Sprig

User research that's in-the-moment

20 Mar

This is the Quild daily, highlighting one early-stage startup that has statistically significant signals of becoming a unicorn.

Sprig’s user research platform enables teams to evaluate their product's user experience in-the-moment, test new product concepts, and recruit research participants from their existing user base for longer studies. Sprig makes it easy to customize and launch in-product research studies with minimal engineering support and cuts down on hours of tedious research tasks with open-text response analysis.

Founder: Ryan (CEO)

Signals:

  1. Repeat founder

    1. Ryan co-founded Shopparel

  2. Venture-backed experience

    1. Ryan worked as the group product manager at Weebly (funded by Sequoia)

  3. Top university alumni

    1. Ryan graduated from UC San Diego

  4. Fast team growth

    1. Grew 1.7x YoY to 50 employees

    2. Hiring a lot more

  5. Accelerated financing

    1. Announced seed in 2019, series A in 2020, series B in 2021

  6. Midas list investors

    1. a16z led series B

    2. Accel led series A

    3. First Round led seed

Till tomorrow, Kenn