Quild Mini🦄 #125: Novi Connect

This is the Quild Minicorn, highlighting one future of work minicorn every weekday - early-stage startups with statistically significant signals of becoming a unicorn.

Novi connects brands, manufacturers, and suppliers – making it faster and easier to develop products that meet consumer and company values.

Active founder: Kimberly (CEO)

Signals:

1. Repeat venture-backed founder

   1. Kimberly founded NakedPoppy, a personalized beauty company, funded by Cowboy Ventures

2. Venture-backed experience

   1. Kimberly led data solutions at Domino Data Lab (funded by Zetta, Coatue, Sequoia)

3. Top company alumni

   1. Kimberly led the data science org at Eventbrite for over 3 years

4. Fast team growth

   1. Grew 1.5x YoY to 37 employees

   2. Hiring across the board

5. Top university alumni

   1. Kimberly graduated from MIT (MS)

6. Accelerated financing

   1. Founded in 2019, seed in 2020, series A in 2021, series B in 2021

7. Midas list investors

   1. Tiger Global led series B

   2. Greylock led series A

Note: She was also a data scientist for the Air Force. Super cool.

Till tomorrow, Kenn